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Austin Maestro: the rivals

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Launched in 1983, the Maestro should have been the car to save BL's bacon - it replaced the Allegro, Maxi and Ital in one fell swoop and was designed to fight the all conquering Ford Escort head on.

Here we take a look at the cars it fought against in the marketplace and decide whether it really was good enough to beat the world...


Family feud...

Alfa Romeo Alfa 33: 1983-1994

Alfa Romeo's replacement for the influential 'Sud didn't exactly go down a storm with buyers. Although it featured a longer wheelbase and roomier cabin, it shared the older car's awkward driving position and quirky ergonomics. When launched, the 33 was also considerably more expensive. We like the styling and layout of the car, but in truth, it was nowhere near a big enough step forward over its predecessor.

Citroen BX: 1982-1994

Citroen's first mid-range car since the Ami was announced at a spectacularly unfortunate time, sharing its launch date with the Ford Sierra and Audi 100 C3. Despite its quirky styling, sales built during the Eighties, and by the time the diesels were on stream, it was one of the UK's top selling imports. Technical highlights included Hydropneumatic suspension and an all new platform - later used by Peugeot.

Fiat Strada II: 1983-1988

The 1978 Fiat Ritmo/Strada might have looked individualistic, but it wasn't a huge seller. Fiat attempted to sanitise the design in a 1983 facelift, but sales didn't lift despite usefully improved performance an economy. The driving experience was not that inspiring, and with the addition of a charisma by-pass, the Strada II faded into the background. Shame though, because it still had a bit going for it...

Fiat Tipo: 1988-1996

In contemporary road tests, parallels were drawn between the Tipo and the Maestro. Both were roomy, were rationally designed, and featured digital instrumentation in the top models at the time of their launches. The Tipo was a massive step forward from the Strada - most notably the galvanised body and new engines. It was also the first genuine multi-platform Fiat, donating its underpinnings to Lancia and Alfa Romeo.

Ford Escort Mk III: 1980-1986

'Simple is Efficient' was the advertising strapline that accompanied the launch of the Escort III (codenamed Erika). The crisply styled hatch was a new departure for Ford, and the comany was keen to sell the new car to conservative fleet managers. It need not have worried - the Escort sold straight from the box, despite choppy suspension. A wide range of engines and options available, the memorable model was the XR3.

Lancia Delta: 1979-1990

Although most people think 'Integrale' when asked about the Delta, the pocket Lancia in standard form actually had a lot to offer. At the time of its announcement, it was the first genuine premium small hatchback thanks to luxury interior and smart Giugiaro-penned lines. The Strada underpinnings resulted in a car that was neat and tidy to drive - and that was enough to bag it the Car of The Year award for 1980.

Nissan Stanza: 1983-1987

Arguably, the Stanza was Datsun's first attempt at a European feeling mid-sized hatchback, as the Sunny remained resolutely rear wheel drive at the time. Neat, anonymous styling and indifferent road manners marked it out as a car that was never going to set the class on fire. However, the Stanza was a reasonable first effort, and paved the way for the 1987 Sunny - a much more convincing effort.

Peugeot 309: 1985-1994

Peugeot's 309 was never going to be a Peugeot at all. Originally, the C9 project was going to be the Talbot Arizona, but Peugeot realised late on that the Talbot marque was moribund. Good job too. Although the 309 lacked the sparkle of the 205, it was a fine effort, and possessed a great chassis and engines. In typical French fashion, it the diesel and GTi versions were range highlights. The 309 was an also-ran though.

Renault 11: 1983-1988

Unusually the Renault 11 was a hatchback-from-saloon conversion, having been based on the 1982 Car of The Year, R9. Renault's Eighties blandness was staved off slightly in the 11, thanks to it's glassback rear end and digital dashboard, but in reality, it was nothing to write home about. Engines were rattly and handling roly poly, but despite this it's quite an endearing car. Remembered for its starring role in View To a Kill.

Talbot Horizon: 1978-1985

Crisp Roy Axe-penned styling clothed Simca 1100 mechanical underpinnings to produce a rather uninspiring family hatch. Long winded, heavy steering and tappety engines were the overriding impression of these cars, but the it must be remembered that it won the Car of the Year award 1978, so someone must have liked it. By the Eighties, few cared about it - but the best version, the 1.9D, was actually rather good.

Vauxhall Astra/Opel Kadett D: 1984-1991

The car industry went big on aerodynamics in the early Eighties, and nowhere is this more apparent than the Astra Mk2. Although it was a straight re-body of the impressive 1979/80 original, it looked so startling, it was hard to think of the two cars being closely related. Engines were willing and interiors reasonably accommodating, but dynamics were a little on the vague side. GTE versions proved popular...

Volkswagen Golf Mk2: 1984-1991

Volkswagen's re-invention of the influential Golf trod a rather predictable path. More rounded styling clothed familiar engines and similar looking interiors, but incorporated some rather useful improvements inside and on the road. The new car gave customers what they wanted and huge sales success duly followed, although some enthusiasts lamented the late car's sparkle and character.

Volvo 340: 1977-1991

In all honesty, the well-styled Volvo 340 should have been put out to pasture in the early-Eighties. Its rear wheel drive platform and wheezy engines meant it struggled in every way to keep up with the likes of the Escort, Maestro and Astra. However, us Brits loved them, and fell head-over-heels for Volvo's 'safety sells' marketing approach, even though it was possibly unjustified in this instance.


Verdict

Although BL's engineers wouldn't shy from admitting the Maestro was little more than an engineering copy of the Volkswagen Golf Mk1, the company wasn't alone in taking this approach. A quick scan of the Maestro's rivals shows that only Citroen, Alfa Romeo and Volvo deviated from the formula.

Despite the engineering similarity between the cars, there were genuine differences between the cars, with each country's offerings dishing up nationally defined behaviour traits. The French cars were soft and charming, the Germans were efficient and clinical, and the Italians had plenty of get-up-and-go.

The Maestro didn't fit readily into any of these categories, as it handled and rode with an almost Gallic compliance, but was also ruthlessly efficient in terms of packaging and design. Engines, despite their vintage, remained competitive in the class - and delivered favourable economy. The only area where the Maestro lagged was in terms of styling - it was a dated piece of design, and really should have been launched in 1980, not 1983.

In the UK, it was comfortably outsold by the Escort and Astra, but that says as much about the relative images of their manufacturers as it does about the products, as on most rational grounds, the Maestro could stand toe-to-toe with the Escort and Astra. Overseas, it didn't figure at all.

In any rational comparison, the Maestro was a class-leading car, but it never really caught the imagination of the buying public.

Today, it's blighted by rust issues, but the basics are solid enough. We'd plump for the Maestro above the Escort, Astra and Golf Mk 2 because of its added personality, but would struggle to justify it over and above a Citroen BX, Lancia Delta or Alfa 33.

But we'd understand anyone who thinks differently...


With help from Mark Mastrototaro


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