A manufacturing perspective
Michael Wynn-Williams of the Cardiff Business School explores the rise and fall of BMC>Rover. This story is the result of much research, and is entertainingly written from a business standpoint...
A monster is created
Chapter 1: Britain was at the forefront of vehicle mass-production, and Austin and Morris profited accordingly. However, the effects of the second world war would leave a lasting legacy...
Enter...
From the jaws of victory
Chapter 2: Issigonis, Stokes, Ryder and those dreaded imports...
With thanks to Michael Wynn-Williams
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