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Morris Ital: the rivals

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In 1980, the Morris Marina received a facelift, a price re-alignment, A-Plus engines and a brand new name. Were these changes sufficient to put it near the top of the class again?

We take a look at the cars the Ital was fighting against for a share of the company car market, and decide whether it was worth your money...


Three-box heaven

Datsun Sunny: 1978-1983

Datsun built itself a fearsome reputation for ultra-reliable highly appointed cars very quickly in the UK. The 1978 Sunny proved no exception to the rule - and although it was no great shakes on the road, it offered bags of equipment and a hassle-free driving experience for those not looking for the last word in dynamics. Smooth engine and gearbox made it a learner's favourite, though.

Fiat 131 Mirafiori: 1972-1983

Fiat's Mirafiori replaced the popular 124, but never really entered into the hearts and minds of enthusiasts in the same way. 1.4- and 1.6-litre models were acceptable to drive, but the twincam Supermirafiori and Sport models were a hoot. Very few remain on the roads today - especially the twincams. Blame a combination of rust, disinterest and acquisitive Morris Minor owners for that.

Ford Cortina Mk IV: 1979-1982

Firmly esconced as the UK's best selling car throughout the Seventies and into the Eighties, the Cortina Mk IV offered all things to all men. Nicknamed the 'Big C' by rival manufacturers, the Cortina was simple to fix and good to drive on the motorway in larger engined forms. Although considered primitive in the chassis department, it still outhandled and out-rode the Ital by quite a margin.

Renault 18: 1978-1987

Traditionally considered a producer of wildly interesting and challenging designs, the 18 represented the beginning of a new chapter of blandness for Renault when it was launched. Offered in a wide range of engines and trims, it was certainly a credible alternative for the establishment - and front wheel drive meant more stability on the motorway. Turbo model was fast and flighty.

Talbot Solara: 1980-1986

The Chrysler/Talbot Alpine never really took off in the way its makers expected, with poor build quality and resistance to rust being cited as handicaps. For ultra-conservative fleet managers, the hatchback layout didn't impress either. The answer to that was the plush and rather handsome three-box Solara version. However, the new rear end failed to fix the other shortcomings...

Vauxhall Cavalier Mk I: 1975-1981

Along with the Ford Cortina, the Cavalier was considered the establishment when the Ital was launched in 1980. Neat and predictable on-road dynamics and a wide range of engines made it a perfectly acceptable alternative to its Ford rival. Unlike previous generations of Vauxhalls, the Cavalier wasn't too bad in the rust stakes either, and went a long way to turning the company's fortunes around.

Vauxhall Cavalier Mk 2: 1981-1988

When the front wheel drive Cavalier Mk 2 was launched, it moved the game forward by a significant amount. Revvy ohc engines and keen handling soon made the crisp and handsome Mk 2 the repmobile of choice in the early Eighties - and leagues ahead of the Ital. There were no real weak points with the Cavalier, and it easily saw off the Cortina - then the Sierra - in the sales chart.

Volkswagen Jetta Mk 1: 1979-1984

Three-box conversions of family hatchbacks were never a huge sales draw, and the Jetta proved no exception to the rule. It may have lived in the shadow of the more interesting Golf, but it did have plenty going for it - not least the absolutely huge boot. Like all Volkswagens of the period, it was superbly engineered and reliable. High list prices and servicing costs always held it back in the UK fleet market.


Verdict

AT the time of the Ital's launch in June 1980, it was easy to take the view that BL had taken a basically pensionable car, freshened up the looks, and given it a new name. In effect, that's all the Ital was, a Marina Mk IV.

The magazines took great glee in ripping the Ital to shreds in tests, pointing out its dynamic and engineering shortfalls, and recommending just about every other vehicle in its class above it. However, if you take a look at our selected rivals, one soon comes to the conclusion that things weren't really all that bad for the Ital - yes, the Cortina and Cavalier offered a bigger range of engines, and the Renault 18 and Fiat Mirafiori drove that little bit better, but were any of them so much better than to render it obsolete overnight?

Probably not.

The Vauxhall Cavalier Mk 2 of 1981 did, though; because it married the front driven engineering flair of the Renault 18, with the service and running accessibility of the Cortina in one all-round good-looking package.

Today, of course, the Ital beats the Datsun, Fiat and Renault hands down as a useable classic car. For one, parts availability is pretty good, and club access is useful. It's not a great steer, by any means, but neither is it a terrible one when driven within its limits on sensibly chosen tyres.

By the same token, a Cortina or Cavalier was a much better bet then, and remains so today. If you must fly the flag with a BL saloon from the Eighties, go for a Montego.


With help from Mark Mastrototaro


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