The replacement for the Austin-Healey 3000 never took off, thanks in part to a poor press launch, says Keith Adams.
First published in The Independent, 4 July 2006.
Classic boo-boo

RITAIN in the 1960s was a brilliant
place for a single guy with money in his pocket and a hankering for something
sporty to park outside his bachelor pad: he was surrounded by miniskirt-wearing,
leggy dolly birds, was torn between The Beatles and The Stones, and had literally
dozens of convertibles to choose from.
The only dilemmas our man about town would have faced were how deep his pockets were, and just how long a bonnet he preferred to sit behind. The daddy of this halcyon market was the British Motor Corporation. Between Austin-Healey and MG, every sporting niche from 1.3- to 3-litres was covered. The corporation's products truly were the stuff of legend. If you were particularly hairy-chested, the only option to go for was the Austin-Healey 3000 - the sonorous rally winner that demanded physical commitment from its driver. It might have seemed just a little antediluvian compared with newer offerings, yet despite this it was loved by a legion of fans across the world.
In short, the Austin-Healey 3000 was a car that needed special consideration when it came to the thorny subject of replacement.

The ill-fated Austin-Healey 3000 replacement. Codenamed ADO51, the new-generation's
Austin-Healey's grille was styled by Don Hayter. (Picture:
MG - The Untold Story, by David Knowles)

Unlike the MGB GT V8, the MGC was available in Roadster form, too... (Picture: Ian Nicholls)
Originally, BMC worked on a tailor-made replacement codenamed ADO30, but the proposal didn't go very far before being abandoned, and that left the company scratching around for a suitable car to fill the rapidly approaching void in the range. However, as MG was working on a 3-litre version of the highly popular MGB (called the MGC and codenamed ADO52), the solution was obvious for students of corporate rationalisation: the re-engined B could be the new Healey.
On paper, it seemed like a plan, and once the Austin-Healey/MGC plan came to fruition, it then seemed logical to produce a Healey-fronted version (codenamed ADO51) to sell to those who didn't care for the octagon. However, this plan came up against problems - not least the fact that Donald Healey didn't like it, and rejected the idea out of hand. The Austin-Healey 3000, therefore, would not be replaced - even if BMC overlords said it had been.
The MGC should really have been a roaring success as, on paper, it had everything going for it. A lusty 2,912cc, straight-six upfront, and beautiful roadster and coupé body styles meant that the new MGC should have had the world at its feet - and an orderly queue of Terry-Thomas wannabes desperate for a piece of the action. With 145bhp to play with, it certainly went well, and MG engineers did a great job of counteracting the weight of this heavy power unit when installed in the lithe MG roadster.

Austin-Healey 3000 proved devilishily difficult to replace...
However, BMC didn't have a great track record when it came to product launches. If it wasn't wearing down journalists with multiple unveilings of the same car wearing different badges, then it released cars to the public with a whole host of teething problems. In the case of the MGC, the launch was banjanxed by the press office incorrectly pressuring the tyres. This might seem a minor problem, but when the car in question has a heavyweight truck engine and a tendency to understeer, imbalances in tyre pressures can make a world of difference.
With a paucity of air upfront, "slight" became "epic" in the understeer department, and polite road-testers were left to find new and inventive ways of slating the handling without resorting to barefaced insults. Potential buyers soon caught on, and, further discouraged by heavy steering and indifferent performance for the money, sales weren't particularly forthcoming.
Further problems for the MGC loomed on the horizon: BMC was about to be swallowed up by the Leyland Motor Company. That particular portfolio of companies already had a very capable range of Triumph sports cars - and the TR6 and MGC would be direct rivals. One of them would have to give. No prizes for guessing which was abandoned in a combined company dominated by Triumph management: it was goodbye, MGC.

University Motors produced this special edition MGC in order to add appeal (and
performance)... (Picture: Ian Nicholls)
Did the MGC deserve such an ignominious fate? Was it really that bad that it deserved to live a shorter life than the CityRover? That's a tough one to answer objectively, because, as a classic today, sitting on modern tyres and dampers, and tweaked to deliver a little more power, the C is actually a fine drive.
Not great, thanks to its set-in-concrete steering and lugubrious engine, but charismatic in a lazy-summer-evenings-in-the-countryside kind of way. Overall, though, it looks good, and makes a great open tourer. It can also be fixed by anyone with an ounce of technical savvy, or someone who has access to the million-and-one specialists in the UK.
Going back to 1966, though, was this car the winner it should have been? Not really - but even if the press garage had got the tyre pressures right, the MGC wouldn't have hit the spot. It wasn't the new Austin-Healey 3000 the world wanted, and that meant that its faults were doubly unforgiven.
It seems that our swinger about town wasn't ready to retire to the easy life of grand touring just yet.

The 3-litre engine was not a winner in standard form... (Picture:
Ian Nicholls)

But in Downton form, it could be tweaked to deliver 200bhp... (Picture:
Ian Nicholls)
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Please let us know your thoughts...
CAN we not add
in the ADO24, Austin-Healey 4000?
Also, I agree that the C series engine was used in lorries, but surely the MGC and Austin 3-litre C-Series engines owed virtually nothing the the previous incarnation? University Motors obviously sold its tuned-up MGCs, and they also did a nice conversion to the rear of the MGC GT allow, as in the BGT, too allow more space so that you could in theory get four people in.
DAVID HAYWARD
WAS the C-series
a lorry engine?
I thought the C-series was originally designed for passenger-car use by Morris
back in the 1950s. When people referred to the Austin-Healey unit being derived
from a truck engine I always believed they were referring to the Big Healey's
thumping 2.6 litre four cylinder engine.
Now that was evolved from the Austin 'D-series' 4-litre engine which, as a six cylinder, was used in trucks - as well as VdP built limousines - the design of which I understand was heavily influenced by a Chevrolet engine used in Bedford trucks in the 1930s.
Even if the C-series was used in trucks, is that such a bad thing? I remember the late Alan Clark MP waxing lyrical over some post-war Vauxhall (Wyvern?) in which a truck engine had been embedded. The philandering Tory was smitten by its torquey nature that endowed a light passenger car with loping, unstressed performance. The antithesis of today's screaming multivalvers, but not, perhaps, of today's meaty turbodiesels.
If I remember correctly, Clark also had fond memories of the D-series, having toured Europe with a chum in a Princess limo. And let's not forget to mention the Dodge Viper whose 8-litre V10 was derived from a truck engine.
On the subject of the MGC, perhaps it's a shame that Triumph-centric management didn't adopt the car, and the MGB, as the corporation's middle-weight sportscar, instead of developing the TR6? Given a light restyle in the Triumph mode, IRS, and the 2.5 PI engine it might have done some business.
And it would have been somewhat more modern than ploughing into the 1970s with a car whose separate-chassis harked back to the pre-war Standard Eight.
'ERNST BLOFELD'